Sim Works mission and passion is to bring quality, hand made production back to Japan to change the system against the trend of mass production. Japan used to be one of the most important places for bike manufacturing, when bikes were locally built by hand and welded with carefully selected tubing. Times may be different now, but Sim Works decided to tap into their roots and refuse to believe that the Japanese bicycle industry had lost its power and imagination. Sim Works' goal is to give their clients the highest quality of product! They think it is necessary in order to guide the next generation. This is what they stand for and this is their passion they’d like to share with you.