At Fairdale, the goal is to share what makes bicycle riding special with as many people as possible. Fairdale wants to give new riders the keys to that certain “something” that has kept us riding our whole lives. We find it hard to define that magic “something” but we know it’s there. It’s a tangible sensation of joy we experience during the most lazy neighborhood cruise, and it’s a feeling that’s there during the most grueling mountain climb. This is their source of inspiration when they’re designing bicycles. Fairdale believes that through purposeful design they can make bikes that are easier and more fun for you to ride – bikes that will help you experience the “magic” of riding.